Who You List With Matters!
"By implementing these digital media marketing techniques, a buyer's interest in a home will skyrocket and make a listing more visible across the board. This is why we are 100% committed to remain a tech-enabled team with our approach to promoting our listings."
MASSIVE ONLINE EXPOSURE
97% of today's home shoppers start their search online. Coldwell Banker NRT has mastered the art of syndication, ensuring your home will be visible to potentially 1000+ sites. Additionally, The Auer Team has Premier Agent status on many of the most popular sites, so your listing will be featured on: Zillow, Trulia, Realtor.com & more!
CUSTOM WEBSITE & URL FOR EVERY PROPERTY
PROPRIETARY TOOLS / CBx
By using proprietary tools, we leverage big data to compile detailed buyer profiles which include the locations where those buyers are currently living. This means we're able to launch mega marketing campaigns directly to the most likely buyers for your home! The results are AMAZINGLY EFFECTIVE!
Using a mobile device to take photos of a property for the purpose of marketing does not constitute professional photos. Using pro series cameras, high-end lenses and professional lighting allows us to capture wide-angle images that provide details that are often missed. Furthermore, high resolution photos can be edited in post production in a way that ensures the property looks the most appealing for prospective buyers.
REAL 4K VIDEOS
The most effective way to tell a home's story is through REAL high resolution video. Buyer's do not respond well to video slideshows and therefore a huge audience is missed without the use of compelling video. Incorporating aerial footage by using a drone has also proven to be an ideal way of giving a buyer additional perspective on the property and surrounding areas. Post production effects such as fire in fireplaces, scenes on tv's and music along with various sound effects help give prospective buyers a 3D experience and provides an emotional connection to the home.
As the Millennial generation grows older and begins wanting to settle down, more and more potential buyers can be found on social media sites like Facebook, Instagram etc. 2.5 Billion people use social media on a daily basis and that number is growing! This is why, now more than ever, the use of social media is essential for advertising a home for sale and connecting with potential buyers. Using photos, videos and taking advantage of social media ad platforms will catapult your listing to foster more attention for your home.
CUSTOM PRINT MEDIA
Our in house graphic design team customizes flyers, brochures and postcards. Every home is provided with an aesthetically pleasing design highlighting the best features calling attention to pertinent information about the property. This helps keep the property top-of-mind and drives online traffic to the property's custom site. For our Luxury listings we design multi-page brochures complete with full page images - typical of interior magazines. Stunning postcards are mailed out via EDDM (Every Door Direct Mail) to help promote properties and locate additional buyers.